The Bob Woodruff Foundation (BWF) sought to modernize their brand without losing existing equity. Following shared guidance, collaborative sessions, and research, I helped manage:
Streamlined logo palette while expanding brand colors for accessibility.
Curation of the CEO’s vision and goals for the brand personality.
The creation of alternative brand marks for various applications.
Conducted design term and brand refinement education sessions for the team.
Integrated static and interactive elements into the website.
Development of a sharable interactive Brandguide.
Showcasing work and reporting across trending interfaces.
Organization of an employee toolkit housing branded materials and language.
Branded editable templates for colleagues to utilize.
BWF Collaborators: Director of Digital Marketing, CFO/COO, CEO, and a Board of Directors member
Contractors: a Graphic Design Freelancer and coding agency, Nerder
Contractors: a Graphic Design Freelancer and coding agency, Nerder
Bob Woodruff Foundation
Photo by Armando Gallardo for the Bob Woodruff Foundation
